We’ve been in the sneaker world for a long time now, and if the last few years have taught us anything, it’s that there are no rules left. Anyone can make a shoe, and any shoe can be made, but is this a good thing?

We’re all for increasing creativity, and who’s to say who is allowed to design shoes? Not us. From athletes to music artists, everyone has tried their hand at it these days. But with that said, nothing could have prepared us for the United Airlines x adidas Samba.

The United Airlines x adidas Samba lands as part of the airline’s celebrations for its 100th anniversary alongside an exclusive vinyl pressing of George Gershwin’s Rhapsody in Blue.

And you might be surprised to find out that it’ll actually be a very limited release. Available exclusively for United Airlines employees, this drop has the makings to become a leftfield grail in years to come.

We’ve seen drops like this become legendary before. Take the company-stamped Rolexes that Dominos gave to franchise managers who hit performance goals in the ‘80s. These collectors pieces now regularly sell for $10,000.

Sure, the United Airlines Samba won’t be fetching anything near that, but it does signal something interesting about collecting of any kind—sneakers and watches included—whether the object itself looks good or not, the weirder the collaboration, the more sought-after it becomes.

So no, the blue and white color palette and United logo to the heel don’t constitute a good-looking shoe, but this drop isn’t about that; it’s about marketing. And hey, if these start selling for four figures one day, don’t say we didn’t warn you.

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