Double Tap to Zoom
Story mfg.
1 / 3

Right on time for picnics-in-the-park season, Story mfg. is finally releasing its gingham-covered ASICS collaboration. First teased nearly a year ago, the British indie label's link-up with Japan's biggest sneaker house hits shelves this April.

It's a true testament to just how far Saeed and Katy Al-Rubeyi, the couple behind Story mfg., have come in their pursuit of growing a brand that is as keen on style as it is on the environment's well-being.

And seeing as Story mfg. is all about dovetailing traditional artisanship with jovial takes on modern dressing, a GEL-VENTURE 6 draped in cloth-like, milkmaid-y textiles is right on-brand.

Your Highsnobiety privacy settings have blocked this Instagram post.

Veiled in either lilac or burgundy checks, the double (or even triple?) laced sneaker is filled with wonderful whimsy.

Your Highsnobiety privacy settings have blocked this Instagram post.

It's a rustic checkered take on a famously comfy style of shoe, much like Story mfg.'s other throwback-to-cottagecore projects with the likes of ROA, Suicoke, and Crocs.

To celebrate the long-awaited launch of Story mfg.'s ASICS, the brand is hosting an embroidery workshop at its flagship in London, for crafty shoppers to get creative, work on a quilt together, and pick up their kicks before general release.

It’s a fitting activation for a business so steeped in homespun charm, echoing Story mfg.'s dexterous loyalty to old-timey design practices and folksy aesthetics.

Your Highsnobiety privacy settings have blocked this Instagram post.

I mean, I sure as hell couldn't think of anyone else I'd let Little House on the Prairie my favorite footwear. Can you?

We Recommend
  • ASICS "Barefoot" Sneakers Are the Ultimate Anti-Dad Shoe
  • There's a Secret Inside This C.P. Company ASICS
  • From Nike to Converse, Browse This Week’s Best Sneaker Releases
  • ASICS Neotide™ Is The Natural Next Step
What To Read Next
  • In Deep Blue Suede, This Island-Inspired adidas Is An Ocean Dip Daydream
  • We Love How Much Jazz Chisholm Jr. Loves One Piece
  • This $15 Million G-Wagon Can Fly
  • Travis Scott's Favorite Designer Is Exactly What Oakley Needs
  • Don Cheadle Is Really That Guy
  • Not Even Reebok's Classic Tennis Sneaker Is Safe From the Snoafer Effect