Olympics Shooter Kim Ye-Ji & Demna's Furniture Became Balenciaga Models (EXCLUSIVE)
Demna, the creative director of Balenciaga, has been pulling back the curtain on his life recently.
First, the designer gave us an insight into his camera roll for Balenciaga’s Fall 2025 campaign. Now, he’s giving us a look at his personal vintage furniture collection for a Balenciaga Campaign by Juergen Teller.
Teller has rolled items from Demna’s collection — stained chairs, flowery sofas, a velour armchair falling apart by the seams — onto the streets of Paris and photographed a high-profile cast lounging on them.
There is viral Olympic medalist pistol shooter Kim Ye-Ji alongside athlete and model Romeo Beckham, singer Kim Petras, and models Sua Lee, Khadim Sock, and Akolde Meen, all perched on various pieces of tattered furniture in the Parisian streets.
And all wearing the latest from Balenciaga, naturally.
On show is a new range of Balenciaga bags, including the Hampton Carry All, a spacious bag in structured box calf leather with a decorative Bel Air-inspired front flap, and the Hourglass Pochette, a compact clutch iteration of the House's signature Hourglass bag.
New-season Balenciaga bags firmly in their grip, each person is also videoed by Teller and his wife and creative partner Dovile having a light-hearted conversation about their work and creative process.
In typical Juergen Teller fashion, this whole campaign is entirely laidback and playful, the perfect follow-up to Balenciaga’s iPhone-shot Fall 2025 campaign.
It makes this the second purposefully unpolished, natural-looking, and inevitably viral Balenciaga campaign in as many weeks.
