The Always Do What You Should Do x AIAIAI collaboration doesn’t look like anything we expect from modern technology. In fact, it looks suspiciously like a 1998 Apple Mac computer.

You remember 1998 Mac lore: Created after Steve Jobs famously re-joined Apple in 1997 (having left over a decade earlier due to an internal power struggle) with now-renowned Apple designer Jony Ive (then newly promoted to Senior Vice President of Industrial Design), the Apple iMac is widely credited with saving Apple from bankruptcy. Its design was bold: The “bondi blue” see-through case revealed the computer’s inner workings and served as a protest against the dull colors of its competitors. The adverts for the computer carried the tagline, “Sorry, no beige.” 

Now, almost 30 years later, Ive’s colorful computer is clearly once again on people’s minds. 

Always Do What You Should Do, the London skate/surf/streetwear brand, has brought translucent casing back to two pairs of headphones: the TMA-2 (AIAIAI’s signature modular DJ headphones), the lightweight Tracks model, plus a UNIT-4 portable speaker which, along with the new blue casing, sports Always Do What You Should Do’s motto “tell your friends you love them” on the grill. 

The collaboration releases on March 31 alongside a new selection of Always Do What You Should Do’s similarly 2000s-coded streetwear, including bleached shirts, baggy board shorts, and distressed camo caps. 

And, just as in 1997, this audio equipment arrives at a time when the world clearly craves an injection of color. As Raf Simons recently told Highsnobiety, “Today, all the cars in the street are kind of greyish. The phones, computers, everything is… greyish.” Well, Mr. Simons, you’re in luck, because in addition to these AIAIAI speakers looking like they’re straight outta the late ‘90s, the brand Nothing also just turned its translucent phones pink — and Apple itself just launched a colorful new MacBook. 

Looks like tech is getting colorful again.

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