Everyone’s hopping on the Vans bandwagon, and well, so is Vans.

​While most people might shout out the Authentic as the OG Vans sneaker, the Skate Era actually beat it to the punch, and it’s been holding it down ever since. (Fifty years, to be exact.)

The Vans Skate Era is pretty much as we know it, but now it’s built way tougher, loaded up with new tech. The WaffleCup sole is the star here. Vans’ own take on a vulcanized cupsole, ready for high-impact sessions and now paired with plush new foam and a sticky SickStick rubber outsole. Skaters, this is your green light.

Of course, none of this would’ve been brought to life without the legendary skater himself, Tony Alva, whose fingerprints are all over the original Era’s DNA.

Decades later, Alva is still in the mix, this time fronting the campaign and reminding everyone why this silhouette is more than another lifestyle sneaker; it’s a skate mainstay.

Back doing what they do best, Vans is putting the silhouette front and center for a new generation, and (more importantly) back onto the quarter-pipe where it belongs.

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