Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Double Tap to Zoom

Nike's New "Just Do It" Ad Is Dedicated to New Yorkers

Written by Jonathan Sawyer in Lifestyle

Following clips featuring LeBron James and Colin Kaepernick, Nike returns with a new "Just Do It" ad dedicated to New Yorkers.

"For some New Yorkers, living here is crazy enough. For others, it's just the beginning," the video kicks off, before transitioning to shots of New York residents who have lofty athletic goals. We see a Vietnamese woman aiming to break a marathon record, someone attempting to be the fastest runner in Queens, another with hopes of participating in all six major marathons, and so on.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now

Nike's ultimate message: dream crazier, dream bigger, because enough is never enough.

For more ads from the Swoosh, see below for the company's New "Dreamers" visuals starring NBA standouts Anthony Davis and Ben Simmons.

In related news, Nike shouts out Prince and the Notorious B.I.G. on the 2018-19 City Edition NBA uniforms.

Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
We Recommend
  • NikeSKIMS Takes Center Stage in Berlin
  • Get in the Zone with Nike's Mind001 and Zalando
  • Things to Get an Interior Nerd
  • Old Rules Out. Arena of the Boldest Brought What’s Next For Football
What To Read Next
  • Bottoms Are The New Tops
  • The "Polo Godfather" Who Made His Own Ralph
  • The Honda Civic of Hiking Shoes Has Never Looked Better (EXCLUSIVE)
  • Another Aspect’s Secret to Success: “Some Call It Boring but It’s What People Want”
  • Boxing Champ Ben Whittaker Is ALO's Unlikely New Face (and It Makes Perfect Sense)
  • Nike's Unhinged Polka Dot Tabi Is Here Whether You're Ready or Not
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now
Want to stay in the loop?We've got you coveredDownload the Highsnobiety App now