Double Tap to Zoom
Nike
1 / 7

Brand: Nike

Model: Air Jordan 4 “What The”

Key Features: The anniversary sneaker features a mashup of OG colorways – “Fire Red,” “White Cement,” “Bred” and “Military Blue” — on a crisp white leather base with asymmetric detailing throughout. Hints of red, white, black, blue, and cement, are seen on the heels, lace cage, tongue tag, sock liner, and soles. On the lace-tips of both shoes are a series of numbers that, while they may appear random, are the original product codes from three decades ago.

Release Date: November 23

Price: $200

Buy: Nike and select retailers

Editor’s Notes: After months of rumors, Nike's Jordan Brand is gearing up to release a “What The” version of the Air Jordan 4. The sneaker marks the silhouettes 30th anniversary and features a combination of the four OG colorways — “Fire Red,” “White Cement,” “Bred” and “Military Blue.”

This highly-anticipated sneaker is a powerful homage to Jordan's brand heritage. Nike has released “What The?” sneakers in the past, starting with Nike SB's "What The?" Dunks. The chimeric and highly collectible sneakers blend numerous elements of different colorways for a bricolage effect. The image above isn't official, but rather a mock-up created by House of Heat after news of the shoe first leaked.

For a deeper drive into Jordans, watch the video below.

Your Highsnobiety privacy settings have blocked this Vimeo video.

To stay updated on everything happening in the sneaker world, follow @Highsnobietysneakers on Instagram, check our sneaker release date calendar, and subscribe to our sneaker chatbot on Facebook to receive lightning quick updates to your inbox.

We Recommend
  • “Touch Grass,” Says the Nike Gaming Slide. And Means It
  • Nike's Thickest Air Max Sandal Gone Beautifully Beige
  • Nike's Smartly Dressed Jordan Sneaker Already Got the Job, No Interview Needed
  • Nike’s Glazed Air Force 1 Is a Sweet Candy Apple Stepper
What To Read Next
  • adidas' Brutalist Ballet Sneaker Is Half the Stan Smith, Double the Attitude
  • You Can Shred These ASICS Until They’re Blue
  • This Legendary Dad Shoe Defines What "Made in USA" Means
  • Can CdG, an Art Gallery & an Artist Sell You the Smell of Earth?
  • Vans’ Vibram-Soled Trail Sneaker Is Tough by Design, Fly by Nature
  • Why Is a Sandal Company Making Leather Tabi Surf Boots?