Double Tap to Zoom

It feels like Brain Dead can do no wrong at the moment. The multi-disciplinary collective has captured the attention of fashion lovers with its bold, colorful take on contemporary style. Recent projects include a pair of climbing shoes, a collaborative collection with iconic French label A.P.C., and now a selection of eyewear. Five original frames — Kurata, Tani, Elia, Kopelman, and Chibi — spanning from classic square-lens styles to futuristic rectangular sleekness constitute what Brain Dead has labeled ‘post-modern primitive eye protection’.

Crafted from cellulose acetate, made from cotton and wood, all of the frames are eco-friendly, sustainably sourced, and bio-degradable. High-quality stainless steel cored add strength and flexibility alongside durable zinc-free barrel hinges. Most importantly, Brain Dead eyewear boasts optical-quality nylon lenses that offer 100% UV protection.

Browse the new Brain Dead eyewear collection below.

Tani

Kurata

Kopelman

Elia

Our designated Selects section features products that we love and want to share with you. Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase.

We Recommend
  • A Spec-tacular Guide to Some of 2026's Most Eye-conic Sunglasses
  • 7 Oakley Sunglasses Handpicked by Sports Legends
  • The Oakley Meta Vanguard Is Just That, a Vanguard of Wearables
  • A Summer To Remember for Stylish Fishermen
What To Read Next
  • You Can Shred These ASICS Until They’re Blue
  • This Legendary Dad Shoe Defines What "Made in USA" Means
  • Can CdG, an Art Gallery & an Artist Sell You the Smell of Earth?
  • Vans’ Vibram-Soled Trail Sneaker Is Tough by Design, Fly by Nature
  • Why Is a Sandal Company Making Leather Tabi Surf Boots?
  • “Touch Grass,” Says the Nike Gaming Slide. And Means It