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Balenicaga's New FW20 Campaign Is a Mixed Bag of Emotions

Written by Max Grobe in Style
Balenciaga
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Brand: Balenciaga

Season: FW20

Key Pieces: A leather biker jacket that's also bag? We would probably hug it, too (see slide #2).

Release Date: Available now.

Buy: Balenciaga

Editor’s Notes: Balenciaga's new Fall/Winter 2020 campaign highlights a new range of accessories with eye-rolls, frowns, and exasperated energy. The images show leather phone holders, hourglass-shaped handbags, and the latest Balenciaga footwear silhouette, the divisive Zen Sneaker.

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In contrast to the acrimony seen in the campaign above, the brand also released a new video filmed in Berlin, which proposes an extremely – almost ironically – heartfelt and tender expression of luxury fashion.

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