Double Tap to Zoom
Nike
1 / 7

Michael Jordan wore the Air Jordan 6 when he won his first NBA championship in 1991. So just by him wearing it then, Basketball history was made.

That alone would warrant a write-up whenever Nike brings a version of it back. But in the case of the titular "Infrared Salesman" revival, said write-up's not warranted. It's necessary.

The "Infrared" colorway was introduced to invoke psychological reactions to its un-ignorable intensity. Ironically or not, this threateningly bright shade of red would go on to be one the Jordan brand's most popular pigments, and would later be nicknamed "Salesman" for its ability to move units of whatever product it graced.

Here, the tone's used as a method of tasteful accentuation on a black leather canvas, rather than the all-out base of the shoe.

Your Highsnobiety privacy settings have blocked this Instagram post.

Now, whether or not the release date of this crimson-hued remake was purposefully tied to Valentine's Day on February 14 is up for someone else to judge.

Your Highsnobiety privacy settings have blocked this Tiktok.

Though one thing is for sure: be it as the occasion's subtly theme-befitting footwear, a romantic gesture, or collector's-worthy purchase for sneakerheads, the AJ6 "Infrared Salesman" will definitely make hearts skip a beat that day.

Highsnobiety has affiliate marketing partnerships, which means we may receive a commission from your purchase. Want to shop the products our editors actually love? Visit HS Shopping for recs on all things fashion, footwear, and beauty.

We Recommend
  • This Techy Slip-On Is the 3D-Printed Future of Air Max
  • Nike's New Liquid Air Max Is a Swampy Stomper
  • The Glorious Return of Nike's Most Classic "Infrared" Air Max
  • This Naturalistic Colorway Gives Nike’s Techy Runner an Organic Edge
What To Read Next
  • Why Is a Sandal Company Making Leather Tabi Surf Boots?
  • “Touch Grass,” Says the Nike Gaming Slide. And Means It
  • This is adidas' Best-Looking Mary Jane Ballet Sneaker
  • Nike's Thickest Air Max Sandal Gone Beautifully Beige
  • Nike's Smartly Dressed Jordan Sneaker Already Got the Job, No Interview Needed
  • Two Minimalist Masters Show What a Modern Collab Should Look Like